If you’ve run into some tough times with your email list, it is important that you be the one to take action and to actually do something about it. Take some time to think about what you’ve already done, like researching through credible email marketing ebooks and regular books, etc. If you’ve yet to begun to learn practical things about this, then this is exactly where you need to begin your journey. You need to take corrective action because you can’t change anything if you don’t do anything. It’s important to spend some time looking closely at your emails from the perspective of the people who are receiving them. You probably get at least a few marketing emails too so make sure that you actually read them and think about the way they make you feel.

You should look at some of your promotional emails, as opposed to your content and value driving emails because that’s where things tend to get a little bit sticky and tricky. One thing that is really popular right now for emails is using “the reason why” the offer is actually being made. It can be a good idea and sometimes even quite effective to offer the reason for your offer but be careful because sometimes it can seem like nothing more than just an excuse. People who sign up for your list understand that they will being receiving promotional emails from you once in a while. So be clear about your motives for what you’re doing and don’t simply offer up a cheap excuse. If you are not implementing testing in any of your campaigns, then you really are operating in blind mode as well as very inefficiently. Talk to people in a good business forum for IM where reverse email lookup is discussed, and you will find there are tons of ways to apply the principle of testing. We think most rank beginner courses about online marketing either do not mention testing at all or perhaps gloss over it.

You will learn from your mistakes such as proceeding a too quickly and without enough thought about the consequences. You know, even though we make recommendations as to what is ideal, we do recognize that people do what they want to do, anyway – but we like to tell you what is best. Remember that the nature of testing by default implies it will be a small scale operation.

You will obviously need traffic for testing anything, and so with a site-based test just choose those pages that receive the greatest amount of traffic. It is your tracking that is the second component of any kind of testing you decide to do, and hopefully you understand why you must track.

Email copy, like sales copy, is not a place in which you can afford to waste some words. Some marketers really have a hard time figuring out whether they should write long or short email copy. Here is the truth: people will read anything that offers them honest value. The same thing happens with long articles; long articles that are well written, that engage the reader and offer honest value are going to get read. One effective approach to writing email copy is to just write it all out. Then, you go back as many times as needed and revise, cut, and make it all air-tight.

If you elect to send HTML emails, then stop and think about what you do with the fonts. If you are new to email marketing, then be very careful using different or unusual font sizes, colors and other things like italics and bold words. Once in a while it is fine to bold or italicize, but you usually want to avoid over-doing it. We know that many list marketers prefer HTML emails just so they can use certain kinds of tracking scripts. Tracking scripts do nothing different from what would normally be done with text format emails.

It is important to be patient with the process when you begin, and just keep at it until it starts to click. Learning the personality of your niche plus demographic data should have already been done because you need to have that. Take a look at demographic categories if you want to see an eye-opener, and it is that kind of data you should study and know. Hopefully you completely understand and realize what is needed on your part.